Celebrex Celebrex took a big strike in sales when rivals like Actavis, Mylan, in December 2014 and Teva launched their own generic versions of the arthritis and pain management treatment. Pfizer’s advertising spending for Celebrex in 2014 dropped 21 percent from its 2013 allocation. The company hasn’since September 2014 t aired an individual TV spot for Celebrex. Continue Reading >> 9. Abilify Bristol-Myers Squibb and Otsuka collectively spent $107.9 million on advertising their schizophrenia and bipolar disorder treatment, Abilify, which accounted for 12.6 percent and 40 percent of BMS’s and Otsuka’s 2014 sales, respectively.Surgical Gadgets business. The LAP-BAND program, one of the many fascinating initiatives we have under way for 2010, can be an important part of our ongoing commitment to bariatrics. Source COVIDIEN.. Advocates raise problems about how states handle Medicaid managed care Affected individual advocates are urging greater oversight of the private programs. In other news, a Philadelphia couple information their battle to get wellness insurance for their son. Kaiser Health News: Advocates Urge More Government Oversight Of Medicaid Managed Care When the federal government recently gave Florida the green light to vastly broaden its test out privatizing Medicaid, patient advocates raised an alarm.